Media Product is a text that has been designed to be consumed by an audience. E.G a film, radio show, newspaper etc.
The company publishes different popular magazines such as Vogue, Teen vogue, Allure, Glamour, GQ, Lucky and others.
I have chosen Glamour magazine for my case study so I will discuss it in more details.
Glamour Magazine is a women's magazine published by Conde Nast Publications. There is local editions of this magazine in the number of countries such as the UK, United States, Russia, Spain, Brazil, Mexico and others. It is published monthly and it is a kind of a guide for women how to be fashionable and what is in trend now. Fashion takes a significant place in life of almost every woman. Within the time trends are changing so the magazine helps a woman to be sure they are in trend.
Meaning: Glamour Magazine is aimed at women who is interested in fashion, style, beauty, trends and celebrities' lives. The information inside every edition is useful for many women who would like to look gorgeous in every situation and to get the attention from others. This media product has its own portfolio and is important for company to get a good revenue.
Purpose: The purpose of publishing Glamour Magazine is to make a significant number of sales and to achieve its target audience. Good number of sales is important for achieving a high market position to be able to compete with other media publishing companies.
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