Advertising - The activity or profession of producing information for promoting the sale of commercial products or services (businessdictionary.com).
In the UK Glamour has been the biggest-selling women's lifestyle magazine. Magazines tend to advertise themselves not through the TV as through 15 sec advertisement it's really hard to attract customers and to make them interested in the content of edition.
Glamour has several ways of advertisement:
1. official website (www.glamour.com)
The site is owned by the publishing corporation Conde Nast and it's basically
representation of the print edition of Glamour magazine. The purpose of this site is to be an online extension of the magazine. It helps the company to attract more customers as more subscribers are involved. The site has numerous features which are not included in print version of the magazine. It has different blogs which include the articles about health, marriage, dating, beauty and fashion. These blogs are updated daily, so every day you can read something new on the website. Women can interact online through commenting the posts and it makes them even more interested in the magazine. When they see so many features on the website they are likely to get interested in the print version as well. Having a website is a feature of successful magazines and women prefer to buy the popular successful magazines and they are ready to pay for them. The site can also provide an advertisement to the print edition, for example, through posting the content of the new edition to make the women to wait for its publishing.
2. YouTube channel - Glamour Magazine
YouTube is a video-sharing website, which allows billions of people to discover, watch and share originally created videos.
Glamour magazine has its own channel on YouTube. Everyone can find out about the magazine by simply typing something connected with beauty, hair or fashion as the channel of Glamour magazine is likely to appear. Regular viewers of YouTube videos about appearance might see the videos by Glamour and become interested in the print edition of the magazine. Glamour channel has its own playlist of different types of videos so women are not likely to get bored when they see this channel. Videos have a feature of providing information to women and to attract them to original editions.
3. iPhone app - Glamour Magazine (UK)
The free app Glamour Magazine UK by Conde Nast is available in App Store. Glamour's interactive app gives women instant access to the world's hottest celebrities, the latest tips & tricks in beauty and this season's fashion must-haves. It also allows the readers to choose to purchase a single issue or subscribe and save 33% on the retail price. All published back issues are available to purchase. The app also has a feature of social sharing support for Facebook, Twitter, Pinterest and Email.
It's also a way of advertising the print version of Glamour Magazine as people check the app store every day and the probability to see this app is very high. The app has its own features. the women might become interested in the print edition if they find the app useful for them. A lot of people prefer to read real magazine rather than to read it on the small screen. So the number of sales can increase significantly with the help of this app.
4. profile on Instagram app - GlamourMag
Instagram is very popular app nowadays. There are millions of people who check this social network every day. Glamour Magazine has its official profile on Instagram and more then 482k followers! Many users can discover this magazine through the Instagram and they also might be attracted by its posts which will make them want to buy the edition.
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