Market Position is a ranking of a brand, product, or company, in terms of its sales volume relative to the sales volume of its competitors in the same market or industry.
Over the past twenty years, Condé Nast has reached record profits, tripling its topline growth and exponentially expanding its content distribution. During the same period, the company earned more editorial, design, digital, advertising, video and business awards than any competitor in the industry. In 2013, the corporation was recognized as one of the fastest-growing companies in the digital video business and as one of LinkedIn’s Top 50 Most In-Demand Employers in the World. In late 2014, the company will relocate to its new global headquarters at 1 World Trade Center, where it will play a leading role in the resurgence of Lower Manhattan.
MAGAZINE AWARDS OF CONDE NAST
* source: www.inpublishing.co.uk
These two diagrams below show the total revenue by publisher and circulation by publisher where we can see the position of Conde Nast. On the first diagram the following things are shown by colours:
Green - revenue by subscription
Olive - revenue by single copy
Orange - revenue by advertising
As we can see Conde Nast Publications are on the 3rd place with total revenue of more than 1,500M.
On the second graph Conde Nast Publications are represented by the green line. Within the time the circulation was going up and the publisher has a good position among the its competitors (the 4th place for its circulation).
Meaning: The information about marketing position of the company helps to understand the executive team how competitive their company is amongst the others. It allows them to be sure they are competitive in relation to its nearest competitors such as Hearst Magazines, Time Inc and Meredith. The executive team of Conde Nast can analyse the information they have got to improve the company's image, for example, they could ask the editors to make their magazines more creative and interesting, to put there more useful articles which will help them to meet the needs of target audience.
Purpose: Conde Nast is able to measure its progress using the information about their market position. It can also see the progress of their particular magazine brands and how well it's selling. Every brand, in this case Glamour magazine, must be able to run independently a viable business. Publishing houses like Conde Nast use the market position to supervise the business.
Over the past twenty years, Condé Nast has reached record profits, tripling its topline growth and exponentially expanding its content distribution. During the same period, the company earned more editorial, design, digital, advertising, video and business awards than any competitor in the industry. In 2013, the corporation was recognized as one of the fastest-growing companies in the digital video business and as one of LinkedIn’s Top 50 Most In-Demand Employers in the World. In late 2014, the company will relocate to its new global headquarters at 1 World Trade Center, where it will play a leading role in the resurgence of Lower Manhattan.
MAGAZINE AWARDS OF CONDE NAST
Condé Nast
Condé Nast posts new ABC figures, combining print and digital sales, for the period July to December 2013. The quality glossy portfolio continues to perform robustly, with 7 titles displaying digital edition and subscription growth.
VOGUE
The fashion bible, Vogue announces a new ABC of 201,077, with UK actively purchased copies up 5% period on period and 2.1% year on year.* Digital edition sales have increased by 9.4% period on period and 124.5% year on year, while UK subscriptions have grown by 10.6% period on period.
HOUSE & GARDEN
With a new ABC of 120,008, House & Garden has increased UK subscriptions by 2.7% period on period, and is the pre-eminent quality magazine for design and decoration.
BRIDES
The leading quality bridal magazine, Brides posts an ABC of 53,073. UK subscriptions rise by 5.9%. Gross brand reach exceeds 1 million (1,032,392) for the first time.
TATLER
The original social media, Tatler announces a new ABC of 83,209, maintaining its position as the leading chronicle of Britain’s high society. Digital edition sales have risen by 2.6% period on period and 19.4% year on year.
THE WORLD OF INTERIORS
Announcing a new ABC of 58,008, The World of Interiors remains the go-to magazine for design professionals and opinion formers.
GQ
GQ continues to dominate the sector as the market-leading quality men’s monthly, announcing an ABC of 127,040, with an increase of 2.6% in UK actively purchased copies period on period. Digital edition sales continue to grow, with an increase of 3.3% year on year.
VANITY FAIR
An ABC of 90,018 is posted for Vanity Fair. UK actively purchased sales have increased 2.7% period on period, with digital edition sales up by 4.4% period on period and 12.2% year on year. UK subscriptions rise by 2.9% period on period.
CONDÉ NAST TRAVELLER
The world’s most discerning travel title, Condé Nast Traveller announces an ABC of 78,014, an increase in UK subscriptions of 2.4% period on period. The title is the leading luxury British travel publication.
GLAMOUR
The market leader, Glamour posts a new ABC of 415,258, an increase of 2.5% period on period. UK actively purchased sales have risen by 1.4% and total actively purchased copies are up by 2.8% period on period. Digital editions are up 4.4% period on period and 12.5% year on year.
WIRED
Wired has a new ABC of 57,497, level period on period. Digital edition sales continue to display growth, increasing 1.4% period on period and 18.1% year on year.
GQ STYLE, the definitive bi-annual guide to men’s fashion in the UK, continues to perform strongly, while edgy bi-annualLOVE sets the style agenda and has just published the ‘Fantasy’ issue.
Nicholas Coleridge, President, Condé Nast International and Managing Director, Condé Nast Britain, comments “It’s great to see a surge in sales for Glamour in the past six months, and our titles making similar progress in digital editions. This is a terrific time to be publishing quality magazines.”
* In each case Condé Nast’s period on period and year on year comparisons refer to total combined print and digital circulations, to allow for parity with this period’s ABC print and digital combined gross total.
* source: www.inpublishing.co.uk
These two diagrams below show the total revenue by publisher and circulation by publisher where we can see the position of Conde Nast. On the first diagram the following things are shown by colours:
Green - revenue by subscription
Olive - revenue by single copy
Orange - revenue by advertising
As we can see Conde Nast Publications are on the 3rd place with total revenue of more than 1,500M.
On the second graph Conde Nast Publications are represented by the green line. Within the time the circulation was going up and the publisher has a good position among the its competitors (the 4th place for its circulation).
Meaning: The information about marketing position of the company helps to understand the executive team how competitive their company is amongst the others. It allows them to be sure they are competitive in relation to its nearest competitors such as Hearst Magazines, Time Inc and Meredith. The executive team of Conde Nast can analyse the information they have got to improve the company's image, for example, they could ask the editors to make their magazines more creative and interesting, to put there more useful articles which will help them to meet the needs of target audience.
Purpose: Conde Nast is able to measure its progress using the information about their market position. It can also see the progress of their particular magazine brands and how well it's selling. Every brand, in this case Glamour magazine, must be able to run independently a viable business. Publishing houses like Conde Nast use the market position to supervise the business.
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