Tuesday, 17 June 2014

Issues of Representation - P5(b)

Representation is all about the way people, products, companies, in fact anything, is shown in the media (the media being film, TV, magazines, newspapers, internet etc). To Present something is to show something to REPRESENT something or someone is to RE-PRESENT or RE-SHOW someone in a particular way. This can be either negatively or positively. This can be very contentious. The way people, products or companies are represented in the Media is very important to their success or failure. If they are shown in a negative way this can be very destructive to their careers. People who use the Media to reach a lot of people are very aware of the power of the media. Politicians, actors etc are all very aware of this, they need the media but fear its destructive power too.


This is a typical representation of women in media nowadays. This is a picture of famous desperate housewives. They all look beautiful and have a perfect body. This is a stereotype of how perfect woman needs to look. The magazine is aimed at women who want to be gorgeous on every stage of their lives. In order to meet the interests of this group of women, the magazine needs to have the articles about fashion, beauty and diets.




As you can see on the front cover the articles which are in the magazine fully represent the interests of the women. There are a lot of secrets and advices inside that can help every female to be beautiful anytime. The magazine includes articles about loosing weight (3 Flat Belly Secrets), fashionable looks (331 Sexy Looks You Can Afford), advices and useful information (36 Things Every Woman Should Know About Money; 5 Dinners Absolutely Anyone Can Cook).

This shows audience that the editors of the magazine care about the needs of its readers. This makes them to buy the magazine again and again. 

The age of readers varies from 18 to 49 years old. As a result the models who represent the magazine are women of the same year group.








Jennifer Lopez (44 years old). She is a real representation of successful woman who looks much more younger then she is.























Miley Cyrus (21 years old). She represents the interests of younger readers of the age group of 18-25 years old.















Glamour is a fashionable and stylish magazine. Therefore, it should represent fashionable looks, advices on makeup, outfits and celebrity news. On the pictures of covers above you can see that every magazine includes a lot of articles about this topics which can help women to look perfect. 


Above there is an example of the article about beauty. Every step is described and the articles are easy to understand. This is a big advantage of Glamour magazine and it will continue to attract women to buy the print editions of it.

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